Expert Search Engine Optimisation Agency
SEO, or search engine optimisation, is a multi-factor process of driving an increase of organic traffic to your website. Although the practise can be slow burning and relatively time consuming depending on competition and location, once in motion SEO is by far the lowest cost of conversion and increases the overall appeal of the website to potential customers.
Our campaigns revolve around making the target site an expert in the industry, have high domain authority and being instantly trusted by customers. We examine content, copywriting, web hosting, user experience, calls to action and user journey to best optimise our clients sites.
Search4Local are proud to be a leading name in digital marketing in Plymouth and surrounding Devon towns. Working with businesses of all sizes to maximise their website potential.
Keyword Research & Geo Location Targeting
Keyword research helps digital marketeers pair your products and services with how users apply language to actual searches. This can vary depending on any given location.
We use third party developer tools and search engine optimisation software to determine the best keywords for all of our content writing. Our SEO technicians look for semantics and commonly used longtail keywords, and cross reference them with a clients main industry competitors and the biggest competitors in that industry.
Strategic On Page & Off Page SEO
Depending on your requirements and existing web health or weak spots, allow us an opportunity to create bespoke SEO campaigns specifically for your site. No campaign is complete without on page or off page, but campaigns in their percentage of either depending on audit results.
On page SEO is defined by everything that is on your website. Copywriting, structure, images, video, maps, calls to action etc. Off page SEO pays attention to links, citations and directories amongst additional outreach work.
There are many different types of website audits, most commonly are on site. On site audits determine how a site is performing, broken links and overall health. These types of website audits check the following:
- Meta Titles
- Meta Descriptions
- Sitemap Accessibility
- Robot txt. Files
- 404 Errors
- 301 and 302 Redirects
- Broken Links
- Structured Data
Other site audits include mobile performance, usability and speed test to name a few.
Data Observation With Google Analytics & Search Console
To help measure the success of our campaigns, we complete and send out monthly SEO reports. Detailing all work and website performance, in regards to traffic and user behaviour, with Google analytics and search console. Showing exact traffic that your site gets impressions and traffic for. Actual SERPs improvement can easily be monitored and tracked through incognito searches, removing your location temporarily.
We want our clients to be comfortable and knowledgeable with the work we do, and to understand the reports we issue. If you are a customer of ours and would like to discuss a report please get in touch.
Rank Higher On Google In Specific Locations
Geo specific keywords targeting is one of the most effective on-page SEO techniques. Unlike many SEO agencies, Search4Local have invested heavily in a large in house team of copywriters. Our copywriters work alongside our SEO technicians, ensuring our page structure and keywords are 100% correctly targeted.
Ranking higher on Google starts by perfecting on-page SEO copywriting. We weave geo specific longtail keywords and semantic expressions into on page copy and accompanying blogs, a content strategy plays a leading part in many of our SEO packages as they are very effective.
To strengthen and further improve domain authority, we include link building and geo focused citation and directory optimisation is part of our clients off page link campaigns.
Search engine optimisation is a discipline of digital marketing. It serves to increase organic traffic by increasing a websites positions in the SERPs. This is done by addressing on page and page off issues, becoming a reliable and trusted source of information, and offering users complete internet safety when using the site and responding quickly.
SEO is a constantly evolving industry. Although the basics surround similar elements, best practise work adapts as search engine algorithms update. Per year, there can be a minimum of five to six hundred individual updates. The modern SEO technician needs to pay close attention to ensure not only the work they are doing complements existing algorithms, but work they may have previously done in years or months passed, does not damage the campaign.