5 Display Advertising Ideas For Brand Awareness

Display advertising is one of the fundamental ways businesses communicate with audiences. Whether that is through social media sponsored adverts or larger image-based ads on other websites. Display advertising has been around as long as business itself, starting with traditional print marketing way back in the 16th century. Included in the very first newspapers and magazines, adverts were used in very basic forms to display prices for services mostly.

In the modern era of dynamic and responsive technology, the tables have really turned on the consumption of advertising. With users and customers being bombarded with adverts on every platform, website, app and video they watch it’s difficult to not appreciate the impact display advertising has on modern day consumers.

Even more so, our relationship with technology, specifically our mobiles, makes display advertising imperative to acquire new customers. With most of us having a somewhat symbiotic relationship with our mobiles, never being more than a few metres away from it at all times, it’s no wonder that over 53% of the World’s population use social media platforms like Facebook and Instagram. Moreover, we spend an average of over 2 hours a day scrolling through them.

This means the various types of display advertising throughout history has never reached so many people, so quickly and so effectively ever before. That being said, here’s 5 ways to use display advertising to enhance your brand’s awareness.

Design Display Ads With Your Target Demographic In Mind

This is a no-brainer however, it’s worth reiterating that you’re making your display adverts for the end-user, the potential customer. Make sure that is communicated effectively through your design.

There is nothing more compelling in an advert than one that looks like it was made specifically for you. This sounds tougher than it is, finds out what pain points your product solves and use that. Ask your demographic questions, get them to engage with your brand. This allows you to start building a more specific target audience.

Try varying your display ads depending on your target audience. Create several images or pieces of content based on different demographics and then target them individually. This means knowing the interests and general lifestyle of that demographic.

Design Display Ads With Your Target Demographic In Mind

This seems another obvious one but too often there are display adverts on social media channels that go completely missed, why? They blend in! If your display ad is using a white and blue colour palette, you’re in danger of it blending seamlessly into facebook’s theme, meaning it goes completely undetected.

Choose your colours, content and fonts appropriately. Standing out can be easier than people think too. Less is often more, ensure that you don’t cram your ads with written content or images, make them really stand out from the typical social media feed.

Create A Sense Of Community

Creating a community around your display ads seem to be difficult however, invoking a reaction in your target audience will create a larger percentage of engagement with your brand.

Ask questions, use competitions, use compelling images, there are many ways to have your new potential customer base react to your display adverts. Be creative, thought-provoking and ask yourself “what would get me to comment or share?” then you’re well on your way to converting your display ads.

Humour Goes A Long Way

Humour is one of the many forms of marketing that has the highest rate of engagement with users and customers. Studies have shown that humorous images alongside witty written content & advert objectives, tend to overcome sales resistance more easily and are more likely to secure audience attention.

Make sure when you implement humour into your display ads, they stay appropriate, don’t offend and use subtlety. The last thing you want to do is alienate your customer base or any new potential customers.

Keep Your Branding Consistent & Use Other Media Formats

It’s fine to break the mould every now and then with your display advertising but make sure that they still serve your branding appropriately. Keep your designs simple and utilize negative space to catch the attention of people scrolling through their feeds.

Remember to use a flurry of different media formats to best convey your brand’s message. From static images to carousels and video format. Use the best way to convey your message perfectly. Videos can convey a much more meaningful and aesthetically appealing advertisement when compared to a static image. Notably, images on their own can communicate a punchy message quickly and clearly, staying in the mind of users for a long time.

Benefit From Professional Display Advertising - Contact Us

As you can see there is a lot that goes into designing display adverts that communicate your brand’s message perfectly whilst displaying products or services in an appealing way.

As well as designing your image-based display ads, we manage your campaigns for you ensuring your business gets the most out of them without the hassle of managing your ads yourself. Our expert advertising team can help increase your brand awareness and exposure to new customers in no time at all. Contact us to find out more.

Share:

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on email
Share on whatsapp

Share

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on email
Share on whatsapp

Related

Author

Search4Local